Social Media Advertising (or Social Media Ads) refers to the practice of paying to promote content, products, or services on social media platforms like:
Facebook
Instagram
TikTok
YouTube
LinkedIn
Twitter (X)
Snapchat
Pinterest
How It Works (Quick Breakdown)
Choose Your Objective: E.g., website traffic, sales, app installs, lead generation
Set Audience Targeting: Choose who sees your ad (location, age, interests, etc.)
Design the Ad: Use text, images, or videos with a clear call-to-action (CTA)
Set Budget & Duration: Daily or total budget; choose how long the ad runs
Launch & Monitor: Track performance using built-in analytics tools (e.g., Meta Ads Manager)
