Google Ads

Google Ads

Google Ads is Google’s online advertising platform where you can create paid ads that appear:

  • On Google Search results
  • On YouTube
  • On websites and apps (via the Google Display Network)
  • In Gmail and Google Maps

How Google Ads Works

  • Choose your goal:
    • Website visits
    • Leads
    • Sales
    • App installs
    • Brand awareness
  • Select campaign type:
    • Search
    • Display
    • Video
    • Shopping
    • Others depending on business needs
  • Set your budget: You control how much you spend per day or per campaign
  • Define your audience:
    • Location
    • Language
    • Interests
    • Keywords
    • Devices
  • Create your ad: Add headlines, descriptions, URLs, images, and/or videos depending on the ad type
  • Launch and track performance: Use Google Ads Dashboard & Google Analytics for ongoing insights