Lead Generation
Lead Generation is the process of attracting and capturing potential customers’ contact information (called leads) who show interest in your product or service.
Why Lead Generation is Important
- It grows your sales pipeline with interested prospects
- Helps focus marketing and sales efforts on people likely to buy
- Improves conversion rates by nurturing leads over time
- Essential for B2B and B2C businesses alike
Lead Capture Tools
- Forms on websites
- Chatbots
